First, think about your brand story. What\u2019s special about your brand? How do you want people to perceive it? What are your main selling points? What parts of your brand do you never want to change? If you could only tell people one thing about your brand, what would it be?<\/p>\n\n\n\n
These questions should give you some insight into how you want to present your brand to the world.<\/p>\n\n\n\n
Quick Tips<\/strong><\/h2>\n\n\n\nNo matter how you go about naming your brand, it\u2019s best to follow these criteria:<\/p>\n\n\n\n
- Keep it short<\/strong><\/li>
- Make sure it\u2019s unique<\/strong><\/li>
- Be memorable<\/strong><\/li>
- Have a rationale<\/strong><\/li><\/ol>\n\n\n\n
These things will make it easy for people to distinguish your brand from others and give you the best chance of sticking in their mind. Now that we have some basics, let\u2019s look at tactics for how to think of a brand name.<\/p>\n\n\n\n
5. Put Two Together<\/strong><\/h2>\n\n\n\nThink about two things that describe your brand, whether they\u2019re words, the name of your product, or something unique that you bring to the table. Is there a way you can put those two things together to come up with a name?<\/p>\n\n\n\n![\"\"](\"https:\/\/www.contrado.com\/blog\/wp-content\/uploads\/2021\/04\/hanmade.png\")
<\/figure>\n\n\n\nCheck out this example from Han Made. Hannah makes knitwear, and everything she does is handmade, hence the name! She combines a selling point for her brand, which is handmade items, with her own name. The result is catchy and gives the world an indication of what her brand is.<\/p>\n\n\n\n
6. Use a Word<\/strong><\/h2>\n\n\n\n![\"\"](\"https:\/\/www.contrado.com\/blog\/wp-content\/uploads\/2021\/04\/shutterstock_794015686.jpg\")
<\/figure>\n\n\n\nCrack open a dictionary and flip through. Write down any words that jump out at you, whether they\u2019re related to your brand or not. Maybe you can tweak a word so that it captures the essence of your brand. Be open to words from different languages as well if that\u2019s relevant to your brand.<\/p>\n\n\n\n
We use the Spanish word \u2018Contrado\u2019 as our brand name because it means to assemble and deliver, which our brand has specialised in since the start.<\/p>\n\n\n\n
7. Try Acronyms<\/strong><\/h2>\n\n\n\nMaybe you\u2019re leaning towards a longer name for your brand but want to shorten it so it\u2019s easier for people to remember. There are a few ways you can go about acronyms. One option is to just use the first letters of each word, like how DSW stands for Designer Shoe Warehouse.<\/p>\n\n\n\n
Alternatively, you can try spelling something out with your acronym. Do you want your customers to say each letter (like DSW), or do you want your acronym to function as a word itself? GEICO is an example of this tactic.<\/p>\n\n\n\n
The company 3M started out with the name Minnesota Mining and Manufacturing Company, which was a mouthful. With just a number and a letter, it\u2019s not a traditional acronym, but people are way less likely to forget this shortened version.<\/p>\n\n\n\n
Try thinking of a longer brand name using some of our other tactics. Then, take the first letter of each word. You can play around with the order of the letters to get it to sound right.<\/p>\n\n\n\n
8. Play With Spelling<\/strong><\/h2>\n\n\n\nSome brands will use a word but change the spelling. BHLDN is an example of this; the bridal brand drops the vowels from the word \u201cbeholden.\u201d<\/p>\n\n\n\n
If you\u2019ve written down some words while reading this blog, take another look at them. Is there a way you can tweak the spelling? Add or take away certain letters? Maybe you can use part of a longer word. Tweaking a word that relates to your brand will help you keep your brand name distinct.<\/p>\n\n\n\n
9. Evoke a Feeling<\/strong><\/h2>\n\n\n\n![\"\"](\"https:\/\/www.contrado.com\/blog\/wp-content\/uploads\/2021\/04\/shutterstock_530963521.jpg\")
<\/figure>\n\n\n\nIf you want people to feel something when they see your brand, tell them! A great example of this is the meditation app, Calm. As soon as customers hear the name Calm, they know that whatever this service is, it might be able to help them destress.<\/p>\n\n\n\n
This is a targeted way to communicate the purpose of your brand and potentially inspire people who are chasing that feeling to want to learn more.<\/p>\n\n\n\n
10. Ask Around<\/strong><\/h2>\n\n\n\nWhen you\u2019re figuring out how to come up with a brand name, it can be tremendously helpful to bounce your ideas off another person. They might see something from a different perspective and help you view your brand from another angle.<\/p>\n\n\n\n
Once you have your brand name narrowed down to a few choices, your friends and family will probably be more than happy to give their opinion on which one they prefer. If you have social media accounts, try creating a poll with your top choices and see which name people like the best.<\/p>\n\n\n\n![\"\"](\"https:\/\/www.contrado.com\/blog\/wp-content\/uploads\/2021\/04\/Layer-1.jpg\")
<\/a><\/figure>\n\n\n\n11. Don\u2019t Forget to Double-Check<\/strong><\/h2>\n\n\n\nOnce you have some brand name ideas that you like, do a quick Google search. You don\u2019t want to get attached and then find out that someone else already uses it! If you can\u2019t find anything online with your brand name, then guess what? You\u2019ve got a winner.<\/p>\n\n\n\n
There are so many different approaches and techniques to coming up with a brand name, and each brand does it differently. Whether a brand name is good or bad is generally subjective, so as long as you have a good reason behind your brand name, you really can\u2019t go wrong.<\/p>\n\n\n\n
Sell With Us<\/strong><\/h2>\n\n\n\n
These things will make it easy for people to distinguish your brand from others and give you the best chance of sticking in their mind. Now that we have some basics, let\u2019s look at tactics for how to think of a brand name.<\/p>\n\n\n\n
5. Put Two Together<\/strong><\/h2>\n\n\n\nThink about two things that describe your brand, whether they\u2019re words, the name of your product, or something unique that you bring to the table. Is there a way you can put those two things together to come up with a name?<\/p>\n\n\n\n<\/figure>\n\n\n\nCheck out this example from Han Made. Hannah makes knitwear, and everything she does is handmade, hence the name! She combines a selling point for her brand, which is handmade items, with her own name. The result is catchy and gives the world an indication of what her brand is.<\/p>\n\n\n\n
6. Use a Word<\/strong><\/h2>\n\n\n\n<\/figure>\n\n\n\nCrack open a dictionary and flip through. Write down any words that jump out at you, whether they\u2019re related to your brand or not. Maybe you can tweak a word so that it captures the essence of your brand. Be open to words from different languages as well if that\u2019s relevant to your brand.<\/p>\n\n\n\n
We use the Spanish word \u2018Contrado\u2019 as our brand name because it means to assemble and deliver, which our brand has specialised in since the start.<\/p>\n\n\n\n
7. Try Acronyms<\/strong><\/h2>\n\n\n\nMaybe you\u2019re leaning towards a longer name for your brand but want to shorten it so it\u2019s easier for people to remember. There are a few ways you can go about acronyms. One option is to just use the first letters of each word, like how DSW stands for Designer Shoe Warehouse.<\/p>\n\n\n\n
Alternatively, you can try spelling something out with your acronym. Do you want your customers to say each letter (like DSW), or do you want your acronym to function as a word itself? GEICO is an example of this tactic.<\/p>\n\n\n\n
The company 3M started out with the name Minnesota Mining and Manufacturing Company, which was a mouthful. With just a number and a letter, it\u2019s not a traditional acronym, but people are way less likely to forget this shortened version.<\/p>\n\n\n\n
Try thinking of a longer brand name using some of our other tactics. Then, take the first letter of each word. You can play around with the order of the letters to get it to sound right.<\/p>\n\n\n\n
8. Play With Spelling<\/strong><\/h2>\n\n\n\nSome brands will use a word but change the spelling. BHLDN is an example of this; the bridal brand drops the vowels from the word \u201cbeholden.\u201d<\/p>\n\n\n\n
If you\u2019ve written down some words while reading this blog, take another look at them. Is there a way you can tweak the spelling? Add or take away certain letters? Maybe you can use part of a longer word. Tweaking a word that relates to your brand will help you keep your brand name distinct.<\/p>\n\n\n\n
9. Evoke a Feeling<\/strong><\/h2>\n\n\n\n<\/figure>\n\n\n\nIf you want people to feel something when they see your brand, tell them! A great example of this is the meditation app, Calm. As soon as customers hear the name Calm, they know that whatever this service is, it might be able to help them destress.<\/p>\n\n\n\n
This is a targeted way to communicate the purpose of your brand and potentially inspire people who are chasing that feeling to want to learn more.<\/p>\n\n\n\n
10. Ask Around<\/strong><\/h2>\n\n\n\nWhen you\u2019re figuring out how to come up with a brand name, it can be tremendously helpful to bounce your ideas off another person. They might see something from a different perspective and help you view your brand from another angle.<\/p>\n\n\n\n
Once you have your brand name narrowed down to a few choices, your friends and family will probably be more than happy to give their opinion on which one they prefer. If you have social media accounts, try creating a poll with your top choices and see which name people like the best.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\n11. Don\u2019t Forget to Double-Check<\/strong><\/h2>\n\n\n\nOnce you have some brand name ideas that you like, do a quick Google search. You don\u2019t want to get attached and then find out that someone else already uses it! If you can\u2019t find anything online with your brand name, then guess what? You\u2019ve got a winner.<\/p>\n\n\n\n
There are so many different approaches and techniques to coming up with a brand name, and each brand does it differently. Whether a brand name is good or bad is generally subjective, so as long as you have a good reason behind your brand name, you really can\u2019t go wrong.<\/p>\n\n\n\n
Sell With Us<\/strong><\/h2>\n\n\n\n
<\/figure>\n\n\n\nCheck out this example from Han Made. Hannah makes knitwear, and everything she does is handmade, hence the name! She combines a selling point for her brand, which is handmade items, with her own name. The result is catchy and gives the world an indication of what her brand is.<\/p>\n\n\n\n
6. Use a Word<\/strong><\/h2>\n\n\n\n<\/figure>\n\n\n\nCrack open a dictionary and flip through. Write down any words that jump out at you, whether they\u2019re related to your brand or not. Maybe you can tweak a word so that it captures the essence of your brand. Be open to words from different languages as well if that\u2019s relevant to your brand.<\/p>\n\n\n\n
We use the Spanish word \u2018Contrado\u2019 as our brand name because it means to assemble and deliver, which our brand has specialised in since the start.<\/p>\n\n\n\n
7. Try Acronyms<\/strong><\/h2>\n\n\n\nMaybe you\u2019re leaning towards a longer name for your brand but want to shorten it so it\u2019s easier for people to remember. There are a few ways you can go about acronyms. One option is to just use the first letters of each word, like how DSW stands for Designer Shoe Warehouse.<\/p>\n\n\n\n
Alternatively, you can try spelling something out with your acronym. Do you want your customers to say each letter (like DSW), or do you want your acronym to function as a word itself? GEICO is an example of this tactic.<\/p>\n\n\n\n
The company 3M started out with the name Minnesota Mining and Manufacturing Company, which was a mouthful. With just a number and a letter, it\u2019s not a traditional acronym, but people are way less likely to forget this shortened version.<\/p>\n\n\n\n
Try thinking of a longer brand name using some of our other tactics. Then, take the first letter of each word. You can play around with the order of the letters to get it to sound right.<\/p>\n\n\n\n
8. Play With Spelling<\/strong><\/h2>\n\n\n\nSome brands will use a word but change the spelling. BHLDN is an example of this; the bridal brand drops the vowels from the word \u201cbeholden.\u201d<\/p>\n\n\n\n
If you\u2019ve written down some words while reading this blog, take another look at them. Is there a way you can tweak the spelling? Add or take away certain letters? Maybe you can use part of a longer word. Tweaking a word that relates to your brand will help you keep your brand name distinct.<\/p>\n\n\n\n
9. Evoke a Feeling<\/strong><\/h2>\n\n\n\n<\/figure>\n\n\n\nIf you want people to feel something when they see your brand, tell them! A great example of this is the meditation app, Calm. As soon as customers hear the name Calm, they know that whatever this service is, it might be able to help them destress.<\/p>\n\n\n\n
This is a targeted way to communicate the purpose of your brand and potentially inspire people who are chasing that feeling to want to learn more.<\/p>\n\n\n\n
10. Ask Around<\/strong><\/h2>\n\n\n\nWhen you\u2019re figuring out how to come up with a brand name, it can be tremendously helpful to bounce your ideas off another person. They might see something from a different perspective and help you view your brand from another angle.<\/p>\n\n\n\n
Once you have your brand name narrowed down to a few choices, your friends and family will probably be more than happy to give their opinion on which one they prefer. If you have social media accounts, try creating a poll with your top choices and see which name people like the best.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\n11. Don\u2019t Forget to Double-Check<\/strong><\/h2>\n\n\n\nOnce you have some brand name ideas that you like, do a quick Google search. You don\u2019t want to get attached and then find out that someone else already uses it! If you can\u2019t find anything online with your brand name, then guess what? You\u2019ve got a winner.<\/p>\n\n\n\n
There are so many different approaches and techniques to coming up with a brand name, and each brand does it differently. Whether a brand name is good or bad is generally subjective, so as long as you have a good reason behind your brand name, you really can\u2019t go wrong.<\/p>\n\n\n\n
Sell With Us<\/strong><\/h2>\n\n\n\n
<\/figure>\n\n\n\nCrack open a dictionary and flip through. Write down any words that jump out at you, whether they\u2019re related to your brand or not. Maybe you can tweak a word so that it captures the essence of your brand. Be open to words from different languages as well if that\u2019s relevant to your brand.<\/p>\n\n\n\n
We use the Spanish word \u2018Contrado\u2019 as our brand name because it means to assemble and deliver, which our brand has specialised in since the start.<\/p>\n\n\n\n
7. Try Acronyms<\/strong><\/h2>\n\n\n\nMaybe you\u2019re leaning towards a longer name for your brand but want to shorten it so it\u2019s easier for people to remember. There are a few ways you can go about acronyms. One option is to just use the first letters of each word, like how DSW stands for Designer Shoe Warehouse.<\/p>\n\n\n\n
Alternatively, you can try spelling something out with your acronym. Do you want your customers to say each letter (like DSW), or do you want your acronym to function as a word itself? GEICO is an example of this tactic.<\/p>\n\n\n\n
The company 3M started out with the name Minnesota Mining and Manufacturing Company, which was a mouthful. With just a number and a letter, it\u2019s not a traditional acronym, but people are way less likely to forget this shortened version.<\/p>\n\n\n\n
Try thinking of a longer brand name using some of our other tactics. Then, take the first letter of each word. You can play around with the order of the letters to get it to sound right.<\/p>\n\n\n\n
8. Play With Spelling<\/strong><\/h2>\n\n\n\nSome brands will use a word but change the spelling. BHLDN is an example of this; the bridal brand drops the vowels from the word \u201cbeholden.\u201d<\/p>\n\n\n\n
If you\u2019ve written down some words while reading this blog, take another look at them. Is there a way you can tweak the spelling? Add or take away certain letters? Maybe you can use part of a longer word. Tweaking a word that relates to your brand will help you keep your brand name distinct.<\/p>\n\n\n\n
9. Evoke a Feeling<\/strong><\/h2>\n\n\n\n<\/figure>\n\n\n\nIf you want people to feel something when they see your brand, tell them! A great example of this is the meditation app, Calm. As soon as customers hear the name Calm, they know that whatever this service is, it might be able to help them destress.<\/p>\n\n\n\n
This is a targeted way to communicate the purpose of your brand and potentially inspire people who are chasing that feeling to want to learn more.<\/p>\n\n\n\n
10. Ask Around<\/strong><\/h2>\n\n\n\nWhen you\u2019re figuring out how to come up with a brand name, it can be tremendously helpful to bounce your ideas off another person. They might see something from a different perspective and help you view your brand from another angle.<\/p>\n\n\n\n
Once you have your brand name narrowed down to a few choices, your friends and family will probably be more than happy to give their opinion on which one they prefer. If you have social media accounts, try creating a poll with your top choices and see which name people like the best.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\n11. Don\u2019t Forget to Double-Check<\/strong><\/h2>\n\n\n\nOnce you have some brand name ideas that you like, do a quick Google search. You don\u2019t want to get attached and then find out that someone else already uses it! If you can\u2019t find anything online with your brand name, then guess what? You\u2019ve got a winner.<\/p>\n\n\n\n
There are so many different approaches and techniques to coming up with a brand name, and each brand does it differently. Whether a brand name is good or bad is generally subjective, so as long as you have a good reason behind your brand name, you really can\u2019t go wrong.<\/p>\n\n\n\n
Sell With Us<\/strong><\/h2>\n\n\n\n
Some brands will use a word but change the spelling. BHLDN is an example of this; the bridal brand drops the vowels from the word \u201cbeholden.\u201d<\/p>\n\n\n\n
If you\u2019ve written down some words while reading this blog, take another look at them. Is there a way you can tweak the spelling? Add or take away certain letters? Maybe you can use part of a longer word. Tweaking a word that relates to your brand will help you keep your brand name distinct.<\/p>\n\n\n\n
9. Evoke a Feeling<\/strong><\/h2>\n\n\n\n<\/figure>\n\n\n\nIf you want people to feel something when they see your brand, tell them! A great example of this is the meditation app, Calm. As soon as customers hear the name Calm, they know that whatever this service is, it might be able to help them destress.<\/p>\n\n\n\n
This is a targeted way to communicate the purpose of your brand and potentially inspire people who are chasing that feeling to want to learn more.<\/p>\n\n\n\n
10. Ask Around<\/strong><\/h2>\n\n\n\nWhen you\u2019re figuring out how to come up with a brand name, it can be tremendously helpful to bounce your ideas off another person. They might see something from a different perspective and help you view your brand from another angle.<\/p>\n\n\n\n
Once you have your brand name narrowed down to a few choices, your friends and family will probably be more than happy to give their opinion on which one they prefer. If you have social media accounts, try creating a poll with your top choices and see which name people like the best.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\n11. Don\u2019t Forget to Double-Check<\/strong><\/h2>\n\n\n\nOnce you have some brand name ideas that you like, do a quick Google search. You don\u2019t want to get attached and then find out that someone else already uses it! If you can\u2019t find anything online with your brand name, then guess what? You\u2019ve got a winner.<\/p>\n\n\n\n
There are so many different approaches and techniques to coming up with a brand name, and each brand does it differently. Whether a brand name is good or bad is generally subjective, so as long as you have a good reason behind your brand name, you really can\u2019t go wrong.<\/p>\n\n\n\n
Sell With Us<\/strong><\/h2>\n\n\n\n
<\/figure>\n\n\n\nIf you want people to feel something when they see your brand, tell them! A great example of this is the meditation app, Calm. As soon as customers hear the name Calm, they know that whatever this service is, it might be able to help them destress.<\/p>\n\n\n\n
This is a targeted way to communicate the purpose of your brand and potentially inspire people who are chasing that feeling to want to learn more.<\/p>\n\n\n\n
10. Ask Around<\/strong><\/h2>\n\n\n\nWhen you\u2019re figuring out how to come up with a brand name, it can be tremendously helpful to bounce your ideas off another person. They might see something from a different perspective and help you view your brand from another angle.<\/p>\n\n\n\n
Once you have your brand name narrowed down to a few choices, your friends and family will probably be more than happy to give their opinion on which one they prefer. If you have social media accounts, try creating a poll with your top choices and see which name people like the best.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\n11. Don\u2019t Forget to Double-Check<\/strong><\/h2>\n\n\n\nOnce you have some brand name ideas that you like, do a quick Google search. You don\u2019t want to get attached and then find out that someone else already uses it! If you can\u2019t find anything online with your brand name, then guess what? You\u2019ve got a winner.<\/p>\n\n\n\n
There are so many different approaches and techniques to coming up with a brand name, and each brand does it differently. Whether a brand name is good or bad is generally subjective, so as long as you have a good reason behind your brand name, you really can\u2019t go wrong.<\/p>\n\n\n\n
Sell With Us<\/strong><\/h2>\n\n\n\n
<\/a><\/figure>\n\n\n\n![\"\"](\"https:\/\/www.contrado.com\/blog\/wp-content\/uploads\/2021\/03\/sell-your-art-1.jpg\")
<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"