{"id":663,"date":"2019-01-23T16:42:27","date_gmt":"2019-01-23T16:42:27","guid":{"rendered":"https:\/\/au.contrado.com\/blog\/?p=663"},"modified":"2020-08-21T10:29:06","modified_gmt":"2020-08-21T10:29:06","slug":"social-media-for-selling-art","status":"publish","type":"post","link":"https:\/\/au.contrado.com\/blog\/social-media-for-selling-art\/","title":{"rendered":"Social Media Marketing for Artists: The Secrets of Promoting Your Brand"},"content":{"rendered":"\n

Social media can be a big, sometimes daunting place, filled with the cacophony of a billion different voices. But you need to know how to cut through the social din and effectively use these platforms to grow your design business. Thanks to the emergence of visually led networks and snackable video content, social media marketing for artists is becoming increasingly relevant.<\/p>\n\n\n\n

As you know, Instagram, Facebook and Twitter are the 3 main networks, with approximately 2 billion, 777 million users collectively. That\u2019s a lot of people, and a lot of noise. So how can designers and artists best target their audience on each social channel? Because we work with such amazing designers<\/a>, we understand the importance of social media marketing for artists. So, here\u2019s a rundown of best practices for designers if you want to learn how to sell art online.<\/p>\n\n\n\n

Social Media Marketing for Artists<\/h2>\n\n\n\n

1. Instagram<\/h3>\n\n\n\n

With 600 million users, Instagram has grown exponentially, proving that visuals are really the marketing tool of now. What you should be asking yourself though is how many of these 600 million users are actively following and engaging with brands. Well, out of all the social media networks, Instagram\u2019s brand engagement rate is the highest by a mile.<\/p>\n\n\n\n

It\u2019s 70% higher than Facebook\u2019s, and 669% higher than Twitter. Whilst people obviously still use Facebook and Twitter, there\u2019s clearly a difference in how they use each channel. This statistic tells me that people who are on Instagram are there to connect, comment and appreciate beautiful imagery.<\/p>\n\n\n\n

Posting to Instagram<\/strong><\/h4>\n\n\n\n

Trust me when I say that the more you post to Instagram, the more engagement you will get. Of course this is within reason. If you post to Instagram daily, you can expect to grow your follower base 4x faster than if you only post once a week. Studies have found that accounts that increased the amount they post by 100% over the course of 3 months saw a 19%+ increase in interactions. I\u2019d say stick to one per day.<\/p>\n\n\n\n

The time you post is also crucial. Unfortunately, there\u2019s no magic universal time, as it all depends on your target audience. But using common sense, post at 11am-1pm and 7pm-9pm. Basically, during non-working hours when everyone is locked into their phones!<\/p>\n\n\n\n

Instagram Tips for Artists & Designers<\/strong><\/h4>\n\n\n\n

Whether you\u2019re a fashion designer, surface pattern designer, illustrator, graphic designer or any other form of artist, I know that you\u2019re not short on wonderful imagery. From posting teaser \u2018behind-the-scene\u2019 pictures of new artwork in creation to uploading professional shots of your design in action, Instagram is the platform for you to really showcase your creativity.<\/p>\n\n\n\n