If you have a wholesale business set up, you might be wondering about the best way to to market your wholesale products. There are multiple ways that you can do that, depending on how you intend to sell your wholesale products. We’re going to take a look at some of the most effective ways that you can market your wholesale business.
Market Your Wholesale Products at Events
Even if your end goal is not to sell at events such as fairs, markets and car boots, it can be worth dropping in to one of these events occasionally to market yourself. It’s entirely up to you whether you take stock and trade at these places, but either way it’s a great place to be seen and to get yourself noticed.
If you don’t fancy selling on the day, you could take some samples. This way, people can see the sizing that you’re offering and the quality of your products. Seeing the product in person removes some of the mystery – and risk – that can put people off ordering online.
Use Visual Advertising to Market Your Wholesale Products
This may seem old-fashioned, but especially if you have a bricks-and-mortar store, visual advertising can have a huge impact. From posters and shop window signs to leaflet drops and business cards, there are some great ways to get your name out there.
Be creative, but make sure that you remain clear and concise in your message. Make sure that you are appealing in your offering. Do bear in mind that visual advertising isn’t targeted. You’ll likely have a more diluted response because your ad won’t be relevant to everyone who sees it. That being said, you have the opportunity to reach a lot more people in one go.
There are numerous channels that you can use for online marketing, some free and some will come at a cost. The free options have the benefit of not having an initial outlay, but they are unlikely to be targeted. Paid options are referred to as PPC (pay-per-click). Although more costly, you control your budget, and PPC ads are shown specifically to the audiences you choose.
Paid online advertising is one of the most effective methods of marketing as it is pretty much instant. What you could spend months on trying to gain traction online organically, you can gain in an instant with PPC. The joy of pay-per-click is that if people don’t click through on your advert, then you don’t pay for it. On the flip-side, however, you will pay for each click, regardless of whether or not they turn into sales.
Word of Mouth
This sort of marketing is known as referral marketing and there are many different ways to do this. Referrals are a great way to get yourself known, and the key here is where they come from. Think about this as though you were the customer. If a company tells you that they’re great, that’s one thing. However, if a company you know and trust tells you that they think another company is great, it’ll have some more standing with you. This kind of collaboration can really strengthen your brand, and open you up to a whole new audience.
Taking this one step further, if you hear from your friends or family that this company that they just shopped with is great, then you’re really onto something. You can prompt this and give it a little push with recommend-a-friend schemes, but the best way to make sure that people want to shout about you, is to make sure that you’re worth shouting about.
Great wholesale offering
One great way of making sure that people love what you’re selling, is to sell something they’ll love. At Contrado, we have a huge range of more than 450 products that you can put your amazing design on and sell to your customers. Everything is made on demand, in glorious full-colour HD print so that you can proudly display your work and give your customers exactly what they want. If you’re looking for a supplier to get your wholesale business started, click on the banner below and sign up today.