If you want to become the Sarah Magusara of the artist world, then TikTok is the next social media platform you need to tackle. It might seem daunting to start creating video content if you’re new to it, but if your audience is out there, you’ll want to know how to reach them and how to promote art TikToks.
There are about 689 million active users on TikTok, and by the time you’re reading this, there are probably plenty more. The app is known for having a young audience, with most of its users falling within the 10- to 29-year-old age bracket. If you’re trying to target the younger generations, then TikTok is the place to be. That being said, there are still plenty of other ages and niche groups within the app, so if you market yourself right, then promoting art on TikTok can be very successful.
First Up, the Videos
The great thing about TikTok is that you have tons of freedom to create. TikTok users like to learn and be entertained, so think about all the ways you can cater to this and showcase your art. To get you started, here are some video styles that other artists have used:
- Film the creation of a piece from start to finish
- Talk about your favorite tools
- Give artist tips of your own
- Show the sketch you started with versus the final product
- Talk about your preferred medium
Hashtags are important for any social media platform, and TikTok is no exception. When you create a video, add hashtags before you post it to help people discover your work. You don’t want to go crazy here; a few relevant hashtags will do the trick to get you noticed. If you participate in a challenge or trend, then definitely include the corresponding hashtag. You can add some of the following hashtags to make sure the right people see your videos:
Choose Your Sounds
Just like hashtags, the sounds and music you use are important to promote art TikToks. There are a few ways to choose a sound. Using your own sound can benefit you because if it’s catchy, other people might want to use it. Every time someone uses your sound, you’ll get the credit, which can drive more people to your profile.
You can also browse the popular sounds for something that fits the vibe of your video. Using popular sounds can lead to more views and getting your art TikToks noticed, so definitely give this feature a try.
Bounce Off Other Creatives
TikTok is unique in that people love when you reuse their ideas. If you see another creator starting a trend or doing something that inspires you, respond to their video with a duet or stitch. These features allow you to show your video side by side or respond to their video with yours, respectively. Always be sure to credit the original creator if possible, partly because it’s good karma and partly because it can help you gain views when their viewers see your video.
Add a Linktree
TikTok isn’t a selling platform (not yet anyway…) so you’ll need to let people know where they can find and buy your art on TikTok. If you have a website that you want to direct everyone to, add the link in your profile bio. If you have multiple places that you want to link to, like your website, Instagram, and store on Contrado (wink wink), you can create a linktree. People can tap this link in your bio, which will bring them to a page to access all your other platforms.
Some General Art on TikTok Pointers
Authenticity is Key
As an artist, you probably already know that being true to yourself and your work is immensely important. You don’t need to overdo your art TikToks to have people appreciate it. If you’re the type of person to inject wild creativity into everything you do, then don’t stop here! If you’d prefer to take a more minimal approach with your content, then that’s totally an option.
Hop on the Trends
TikTok artist trends move quickly, so you’ll have to be fast. If you see a trend that you want to partake in, don’t hesitate to start making moves. The great thing about the amount of content on TikTok is that if you’ve run out of video ideas yourself, there are thousands of other ideas right in front of you to recreate.
Interact with Others
Comment on other videos and reply to comments. This gives you a chance to keep putting your profile in front of everyone! If you say something funny or interesting on someone else’s video, people will ‘like’ your comment and are more likely to go to your profile.
Sell Your Art With Contrado
It’s possible that you could get TikTok famous overnight, but it’ll probably take some time. While you’re waiting, consider selling your art with Contrado! You can design hundreds of incredible products to sell and include in your art TikToks, including wall art, apparel, and accessories. Everything is handmade to order so that you can put your best designs forward.