So, you’ve got a Shopify store, the website looks good, product pages are functioning, ads are running and sales are… Okay. Not bad, but they could be better. How do you do that, though? If you’re looking to boost your Shopify sales, you’ll need to know about this thing called a conversion rate and how you […]
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If you have a wholesale business set up, you might be wondering about the best way to to market your wholesale products. There are multiple ways that you can do that, depending on how you intend to sell your wholesale products. We’re going to take a look at some of the most effective ways that […]
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When you are trying to establish your design brand, your logo is key. You therefore don’t want anyone else to pinch your amazing logo design. You want to protect it as your own intellectual property. Knowing how to copyright and how to trademark a logo it is an integral step when it comes to setting […]
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It’s no secret that showcasing your artwork in an exhibition can be a little bit daunting. Whilst exhibiting your pieces definitely opens up your art to a wider audience, there’s always the lingering worry of negative feedback. But it’s a risk worth taking. For emerging and established artists alike, the exposure is vital and is […]
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Adding your logo to things can make it instantly recognisable as yours. If you’re trying to build your very own product empire then you need to know how to print a logo on fabric whilst keeping the variety in your range that you intended. How to Transfer a Logo Onto Fabric So we now know […]
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You’re into sewing and want to master the next stage of the art? Find out more about the different styles and types of applique and which projects they are best for. But let’s start with the basics. What is Applique? Whether you’re a seasoned fashionista or an experimental designer, the art of applique is sure […]
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We express ourselves in so many different ways, from makeup and hair styles to tattoos and music preferences. Fashion, however, offers a different kind of empowerment in that the creative opportunities are limitless. Want to wear clashing colours, textures and patterns? Do it. Want to create a fusion between vintage and modern trends? Go for it. Though […]
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What was the Arts and Crafts Movement? The Arts and Crafts movement was an international trend focused on the decorative and fine arts. It stood for simple forms of traditional craftsmanship and often featured decoration styles with folky, romantic or medieval influences. The term itself was first coined by T.J. Cobden-Sanderson in 1887, despite having […]
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What is Scuba Fabric? Scuba is the fashion variety of the well known Neoprene material (also known as Chloroprene rubber). A double knit fabric that is normally a poly which has been mixed with Lycra or Spandex. It has a very smooth texture and a fine gauge thread. Scuba fabric is very springy. Another variety, […]
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What is a neck warmer? If you’re a camping or hiking fanatic, you may have heard of a neck warmer, neck gaiter or tube scarf. An elasticated tube-shaped piece of material which is amazingly versatile and often used during outdoor excursions or sports. There are endless ways how to wear a neck warmer. This single […]
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